May 15 Boston Environmental Justice Task Force meeting

Jewish Alliance for Law & Social Action

Next Meeting, Friday, May 15, 12:30-2:00 pm
JALSA Office, 18 Tremont Street, Boston, Suite 320
by Government Center

The recent winner of the Mayor's city-wide "Greening the City" competition, Jess Lerner, will speak with us about the campaign that
she is developing. This campaign, which is supported by Mayor Menino, was selected as the winner in a competition to create an
innovative environmental awareness and action campaign for Boston. Jess, who runs the green consulting business Green on the Inside,
is a member of our Task Force and we congratulate her on being selected. She has expressed interest in explaining her project,
brainstorming ideas, listening to feedback, and potentially partnering up with us.

Get a Little Greener: Boston's Public Awareness and Action Campaign involves a PSA campaign to make citizens aware of what they can
do every day, using local people to come on TV and the radio and say what small action they are taking, one thing at a time. The
slogan is "Green a Little. Change a Lot." Once the ads begin running everywhere from TV to the T, the city will launch an
interactive website that will include tips on what you can do, chats and blogs, and a place where people can log in and record green
points for their eco actions. The city will periodically recognize those people and neighborhoods with the most green points, giving
people an opportunity to be in the next ad, or contributing something green to that community. Each community would develop a green
task force to incorporate non-profits, inner city awareness, and local activists as partners to ensure that everyone has the tools
and knowledge to take action. This would ultimately put Boston on the green map of the country, be excellent publicity for the city,
and get every person out there involved with going green- easily and affordably.

Continuing Previous Discussions:

At previous meetings we discussed the advantage of submitting joint proposals to more effectively handle the stimulus money that is
being spent on green jobs and to ensure that the money ends up where it is most needed, particularly for job training and education
programs.

Please also send in your suggestions about how we could most efficiently use the time together, and please invite others whom you
think would be interested or would have something to add to the discussion. Please bring any additional information you might have
about green jobs/green communities opportunities.

Rick Reibstein and Erica Mattison, Co-Chairs.
RSVP mailto:office@jalsa.org

For further information, call David Perechocky at 617-227-3000